social media expert witness scanning online profiles
The digital space is infinite. There is a demand for new skills every day. For instance, you likely have met people who specialize as digital marketers, social media managers, and virtual assistants. But you might not have come across anyone who says they are a social media expert witness.
marketer conducting A/B testing

How Does A/B Testing Work?

In your marketing campaigns, obtaining information directly from your clients' behavior is the only way to determine how well your conversion funnels are working. A/B testing is a crucial element in this analysis. Basically, you're missing out on sales if you haven't yet started using A/B testing.
man enjoying online tutorials
If you're an expert in a particular field, teaching others to do what you know is a great way to make some extra cash. But how can you ensure that your video tutorials are seen by the right people and generate as many sales as possible? Here are a few of our top tips for promoting your online tutorials.
5 Great Tips for an Effective Email Marketing Campaign
How do you put together an effective email marketing campaign? How do you ensure you gain opens and click-throughs to your site? We thought we would unpack everything you need to know about the secret to successful email marketing and how you can achieve it.
photo of black computer screen with green letters representing threats
Along with the new opportunities created by the internet come new threats for online businesses that you need to be aware of. Here are five of the biggest ones.
smiling Asian man introducing his brand to a new market on an electronic device
Your company is expanding, and you’re ready to bring your brand into a new market, but a successful brand launch is no easy accomplishment. These ideas should help you get your branding campaign off the ground.
people sitting around a conference table discussing SERP results
If some of your web pages once drew a lot of traffic but now do not, you probably need to revise the content on these pages to make them visible on the first page of the search engine results pages (SERPs) again. The more visible your website is to the user, the higher the conversion rate it can achieve.
Is AI Content Writing Software Taking over the Internet?
AI content writing software has come into the spotlight recently, as it has the potential to save businesses time and money on their marketing efforts. But is it taking over the internet? Let's take a look.
How Do Gaming Companies Implement Their Marketing Strategies?
The gaming industry is a wide and diverse sector that is expected to produce around $257 billion in revenue by 2025. It’s a seriously competitive area of commerce. That’s why effective marketing strategies are vital to future success for gaming companies.
Are You a Blogger? Revamp Your Blog to Attract More Readers
As a blogger, you need to keep your audience entertained and engaged in your content. This means creating new and exciting posts each week and keeping them on the edge of their seats, anticipating what’s next on your blog. Here are some ideas for modernizing your blog.
How Is Big Data Reshaping Email Marketing?
Let’s take a look at how big data has reshaped email marketing platforms to produce better-performing campaigns through personalization and automation.
How Different Industries Are Getting the Most out of Website Design
Website design has come a long way since its very earliest days just a few decades ago. Today, there are many different ways that various industries make effective use of website design.
A Quick Guide to Brand Asset Management
When you have a lot of brand assets, including logos and other graphics, how can you make sure they're being used correctly? You can get organized and succeed with the help of brand asset management.
How Does the Amazon Influencers Program Work?
If you wish to invest in influencer marketing and move an item on Amazon, it's only natural that you would like to cooperate with influencers who are AMZ affiliates. Recently, the marketplace presented its own Amazon Influencer Program. Let's examine it in detail.
Should You Still Be Using WordPress for Your Website?
Is WordPress still the best fit for your business in 2022, or should you be looking elsewhere for a website solution? In this article, we weigh the pros and cons of using the platform, so you can decide if WordPress is still the right choice for you.
How to Send Bulk Emails Without Landing in Spam
Sending bulk emails can be tricky, especially when you're new to marketing and email. It's essential to understand how the process works so that you can send emails without landing in spam. Here are ten tips to help you get started.
Key Steps of Organizing a Successful Hybrid Event
If you're planning a hybrid event, there are things to consider to ensure everything flows smoothly. Here are six valuable pointers to keep in mind to ensure the success of your hybrid event.
How to Attract More Customers to Your Restaurant: 6 Tips
There’s no doubt that the restaurant industry is extremely competitive. So as a restaurant owner, you need to do whatever you can to stand out in a crowded marketplace. Here are six tips on how to attract more customers to your restaurant.
5 Powerful SEO Tips to Get Your Business Website to Rank Higher on Google
Would you like to know how to get your business website to rank higher on Google? In this article, you’ll find five powerful tips for doing just that.
Everest Business Funding Discusses the Benefits of Hiring a Local SEO Expert
Is it better to keep SEO attempts in-house or utilize a local SEO expert for locally reliant businesses? As small-business advocates, Everest Business Funding knows that local knowledge is the way to go when businesses are trying to drive local and out-of-town consumers their way.