a micro-influencer recording herself on a smartphone
Find out what micro-influencers are and why they are beneficial to your business or brand. We explore the concept and tell you how to identify micro-influencers.
model of Twitter logo
Gaining customers' trust on Twitter doesn't happen overnight, so start slowly and use these six tips to build a strong brand presence on Twitter today.
B2B marketing represented by model forklift, delivery truck, and boxes sitting on a laptop keyboard
No matter what industry you’re in, if you’re looking for a way to develop an effective B2B marketing campaign, there are several essential elements that your approach must integrate. Pay attention to these eight components of a successful B2B marketing scheme.
Stripe business and payments software being used for an in-person payment
Are you searching for the most cost-effective payment processing service for your online business? Stripe has become one of online merchants' top choices. Find out what this payment processor offers to merchants like you.
blockchain business ideas
The article discusses some of the possibilities blockchain technology opens for aspiring entrepreneurs. If you have been wondering about blockchain business ideas, this article could give you the inspiration you've been waiting for. Let's get started.
graphic illustration of a person using a VPN
A virtual private network, or VPN, is a widely used tool to ensure data encryption and safer internet connection. Let’s go through some of the most commonly asked questions about VPNs and find out why you should install one today.
representing pay-per-click marketing, a person's hand hovering over a tablet screen
While pay-per-click (PPC) marketing has tremendous potential to help your business thrive, it’s not necessarily a slam dunk in that landscape. That’s where PPC management comes in.
Startup Trends for 2023 and Beyond
Trends in the startup scene are always changing and evolving. What might have worked a few years ago may not work now. What is popular now may not be popular in a few years. So what startup trends should you be on the lookout for in 2023 and beyond? Here are a few to keep an eye on.
If you're a business owner looking for an efficient way to keep your team organized and productive, then you've probably come across the two most popular business tools on...
placards for dangerous goods
Shipping dangerous goods can make anyone feel anxious. Here are some tips to guide you on safely shipping hazardous goods.
Need an ISF? photo of an ocean freighter at night
An ISF is a regulation that affects all ocean shipments coming into US ports, and if you don’t follow it, you could end up with a delayed shipment, fines, or other penalties. The article here tells you what you need to know.
5 Great Tips for an Effective Email Marketing Campaign
How do you put together an effective email marketing campaign? How do you ensure you gain opens and click-throughs to your site? We thought we would unpack everything you need to know about the secret to successful email marketing and how you can achieve it.
photo of black computer screen with green letters representing threats
Along with the new opportunities created by the internet come new threats for online businesses that you need to be aware of. Here are five of the biggest ones.
painted rocks representing resilience in the supply chain
For almost every company, the vulnerability that became most obvious during and after the worst pandemic months was a feeble and dysfunctional supply chain. Here are a few realistic ways business leaders can boost supply chain resilience.
How to Sell Your Ecommerce Business
You’ve come to the right place if you are looking to value and sell your ecommerce business. Read this article to learn how to value your ecommerce business and sell it fast.
How Different Industries Are Getting the Most out of Website Design
Website design has come a long way since its very earliest days just a few decades ago. Today, there are many different ways that various industries make effective use of website design.
4 Top Packaging Tips to Avoid Shipping Damage
When you spend money shipping products and they are sent back due to damage, you lose a lot of money. Thankfully, there are several things you can do to curb shipping damage.
A Quick Guide to Brand Asset Management
When you have a lot of brand assets, including logos and other graphics, how can you make sure they're being used correctly? You can get organized and succeed with the help of brand asset management.
Outsourcing Ecommerce Customer Service? 5 Tips Before You Begin
Your ecommerce business must effectively interact with online buyers who have problems with or questions about your products or services. Ecommerce customer service is therefore a vital process that contributes to success. Read the article here to learn more.
The Unlikely Rise of Lab-Grown Diamonds
Visit any jeweler, browse any website with diamond rings, or talk to anyone in the industry and there’s a term you’ll hear over and over again: lab-grown diamonds. But what are they? And why are they such a big deal?