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The consumer packaged goods (CPG) industry is booming, so it’s no surprise that more and more businesses are looking for opportunities to get in on this lucrative market.
However, there has been a global economic shift to sustainable practices, omnichannel eCommerce, and customer loyalty programs. For these reasons, it can be difficult for businesses to stay competitive in this ever-changing market, especially if they’re still operating with outdated strategies.
For those looking to take advantage of the CPG boom, here are several successful strategies you can use.
Omnichannel eCommerce
As the global economy shifts towards sustainable practices, online shoppers are increasingly looking for products delivered through an omnichannel eCommerce approach. This means that businesses need to have a well-developed eCommerce site as well as robust logistics services in place. By offering CPG customers two delivery options—home delivery and in-store pickup—businesses can ensure they are catering to the needs of all types of shoppers.
Additionally, a strong omnichannel e-commerce strategy includes:
- Ensuring brand reach is across all digital channels
- Offering an engaging shopping experience on your website
- Providing accurate and up-to-date product information
- Making it easy for shoppers to find the products they are looking for
- A mobile-compatible eCommerce site
- Free shipping on orders over a certain amount or other strategic discount offerings
- Modern software infrastructure to streamline workflows for efficiency
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These are just a few of the many ways that CPG businesses can cater to online shoppers. By implementing an omnichannel eCommerce strategy, you can ensure that you connect with customers on all levels. You will also make it easier for them to find the products they need.
Customer Loyalty Programs
Customer loyalty programs are another way to stay competitive in the CPG market. By offering customers incentives for shopping with you, such as discounts or points that can be redeemed for future purchases, businesses can encourage customers to shop with them again and again. This builds customer loyalty and a measurable continuous stream of revenue. These factors are key in the CPG industry.
Moreover, customer loyalty programs are great for business owners. These programs can be set up to suit the needs of their customers while offering business owners a way to connect with their most loyal shoppers.
A strong customer loyalty program will include:
- A clearly defined program with an easy sign-up process
- Incentives that encourage customers to return, such as discounts or free shipping on future orders
- Regular communication with customers about their points balance and rewards available
- A loyalty card or app that makes it easy for customers to track their points and redeem them for rewards
These are just a few of the many ways that you can build up customer loyalty and keep your customers coming back.
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Sustainable Practices for CPG Businesses
Protecting the environment is becoming increasingly important to consumers all over the world. When it comes to CPGs, this means reducing emissions and waste wherever possible in the manufacturing and delivery process. This can be a difficult task, but it’s one that more and more businesses are taking on to stay ahead of the curve.
Sustainable practices can also be good for business. By implementing green initiatives, businesses can save money on energy costs and even increase revenue by catering to a growing market.
For example, businesses that reduce their carbon footprint often see an increase in donations and grants from environmentally focused foundations. This can help to cover the costs of implementing sustainable practices.
By implementing sustainable practices, CPG businesses can protect the environment, save money, and also increase their revenue.
Growing Your CPG Business the Smart Way
The CPG industry is booming, and it’s a great time to get involved. By implementing an omnichannel eCommerce strategy, building customer loyalty, and implementing sustainable practices, businesses can set themselves up for success in this rapidly growing market. If you’re interested in learning more about growing your business the smart way, contact the experts at RIVIR to discuss strategies for streamlining workflows and increasing efficiency.
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