sms marketing represented by a man's hands poised over a cell phone
While SMS marketing campaigns are effective at generating business, they only work if you tackle them in the right way. On this page, we share the best practices for creating effective SMS marketing campaigns. 
small business represented by an entrepreneur who is happy and excited about starting her own company
Running a small business can release you from the humdrum life of the nine-to-five and allow you to take control of your financial future. Give yourself and your business the best chance of success by setting up the right way with these six preparation steps.
ways to market your business represented by an open laptop showing the image of a press release on its screen
After starting a new business, the next thing to do is attract customers. There are several methods you can try. Here are some ways to market your business.
text marketing represented by a photograph of a mobile phone showing messaging icons
Text marketing is significantly cheaper than other forms of advertising, such as radio and television commercials. This makes it an ideal option for small businesses without a large budget for advertising.
customer loyalty represented by a stylized drawing of a human head filled with gears and a light bulb
Want to increase customer loyalty? Learn the psychological concepts behind customer loyalty to develop effective marketing strategies.
online visibility represented by a confident businessman working at his home-based business
Increasing sales for your home-based business will be easier when you improve your online presence, and you can use various strategies to do that. Read the article here to learn about some of them.
trading affiliate represented by a woman's hands on a laptop displaying trading charts
Becoming a trading affiliate can be a lucrative avenue for individuals who are interested in the financial markets. This article provides a step-by-step guide on how to become a trading affiliate.
touchscreen monitor being used by a team of photographers working on a photography edit
Discover how the 27-inch touchscreen monitor revolutionizes the creative industry. With improved accuracy, efficiency, and natural touch interface, it's a must-have for designers.
social media represented by a cell phone screen showing social media icons on a pink and orange background
One of the biggest challenges businesses face is the ability to engage with their customers. Most people who shop, especially online, like to have a knowledge of the brand even if only through social media. Here are some of the ways you can improve your business's social media presence.
diy research platforms represented by a human hand and an AI hand touching opposite sides of a sphere filled with lines of ones and zeros
DIY research, of course, refers to do-it-yourself research. For our purposes here, it refers to conducting online marketing, product, or user research without outsourcing to a professional agency. Read the article here to learn more.
CPG (consumer packaged goods) represented by an imaginary ecommerce shopping cart full of cosmetics
The consumer packaged goods (CPG) industry is booming, but it can be difficult for businesses to stay competitive in this ever-changing market. For those looking to take advantage of the CPG boom, here are several successful strategies you can use.
digital signage represented by a man viewing a digital sign that is powered by AI to predict what he might like
One powerful way you can promote your small business is with digital signage. But what exactly is digital signage and how can you get started? Read the article here to find out.
content marketing represented by a successful entrepreneur
This article provides key details on how content marketing can help you in your business. This information will give you a better understanding of why you need to focus on this area.
email marketing represented by a person's hands on a tablet with overlaid images of envelopes flying off it on a background showing a cityscape with traffic
Email marketing can be a powerful tool for any business looking to grow and develop. Here are several tips that businesses should keep in mind when it comes to selecting their email marketing agency.
influencer represented by a woman's hand on a laptop keyboard while she holds a smartphone in her other hand
Read the article here to learn about influencer marketing strategies, types of influencers, and those who are best suited to your brand’s marketing goals.
tape advertising represented by a young woman's hands operating a touch-screen cash register
If you’ve been running a business but not gaining enough sales, then it’s time to add cash register tape advertising to your marketing toolkit. Let's discuss the top five benefits of using cash register tape advertising for your business.
virtual mailbox represented by vintage post office boxes with mail
Traditionally, a PO box has been the go-to alternative for small-business owners who want to avoid using their home address, but a virtual mailbox is a newer option. There are several key differences you’ll want to consider before making the best choice for your business.
6 Ways to Optimize Your SEO for Online Businesses
If you are running an online business, it is essential to optimize your SEO strategy. This is how you can increase your site’s visibility and get the most out of it. This article looks at critical tips you can use to maximize your SEO efforts and improve the bottom line of your online business.
private practice represented by a female patient with a chiropractor
Starting a private practice as a professional is a huge undertaking. In this blog post, we give you some tips on how to plan for the financial success of your private practice in its first year. 
Brilliant Social Media Hacks to Attract New Followers
Businesses both large and small use social media platforms to build their brands these days. But with the massive completion on social media, gaining a huge following is not a walk in the park. The social media hacks listed in this post will assist you tremendously in building your following.